Blog
Practical, data-grounded guides on launching on Kickstarter.
Strategy
How to Set Your Kickstarter Funding Goal
Your goal is a threshold, not your budget — why lower goals win, and how to find your real minimum.
Read →Pricing
How to Price Your Kickstarter Reward Tiers
Tiers are a path, not a menu. Early-bird / hero / premium, how to price each, and the mistakes that flatten conversion.
Read →Fees
Kickstarter Fees: What It Actually Costs
~5% platform + 3% + $0.20/pledge ≈ 8–10% all-in, and only if you succeed. With a calculator for your own numbers.
Read →Data
Why ~60% of Kickstarters Fail — and How to Land in the 40%
Most failures are predictable: no pre-launch audience, a goal set too high, a page that doesn’t convert. Here’s how to avoid them.
Read →Conversion
What Your Kickstarter Pre-Launch Page Needs
Its one job: collect emails before you go live. The must-have blocks, and the single conversion number that matters.
Read →Before you launch
Is Your Product Right for Kickstarter?
Not how to make a product — whether yours will sell on Kickstarter. A 7-point fit checklist from a launch perspective.
Read →Before you launch
How Finished Should Your Product Be Before Kickstarter?
Not mass-produced — but not a sketch either. Where the window sits between “too early” and “no reason to crowdfund.”
Read →What to avoid
Products That Don’t Work on Kickstarter
Pure software, commodities, cheap me-too goods, regulated claims — the categories that reliably struggle, and where they belong instead.
Read →Deciding
DIY or Hire for Your Kickstarter? An Honest Accounting
Hiring isn’t always right. The real cost of doing it yourself vs getting help — and when each one wins.
Read →Deciding
How to Choose a Kickstarter Launch Service: 5 Questions
Cut of your pledges? Fixed price? For you or with you? The five questions that separate aligned partners from the rest.
Read →Deciding
What a Kickstarter Launch Actually Costs
$20K agency vs DIY vs the in-between — the three price tiers, and which one your project size actually justifies.
Read →How we work
Why “Done With You,” Not “Done For You”
Full done-for-you costs $30K and leaves you dependent. Why we hand you the wheel — and what that means for your launch.
Read →How we work
What Working With Launchloft Looks Like
From application to fulfillment: the five steps, what you do, what we do, and the timeline to expect.
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