Pricing
How to Price Your Kickstarter Reward Tiers
Your reward tiers are the one thing every backer actually interacts with — and most creators design them by guessing. Tiers aren’t a menu you dump options onto; they’re a path you design that steers most backers toward the pledge you most want them on. Get it right and your average pledge climbs without a single extra backer.
The structure most campaigns want: a limited early-bird to fuel day one, a hero tier (full product, healthy margin) marked “most popular,” a cheap entry tier to grow backer count, and a high premium/anchor tier that makes the hero look reasonable by comparison. Price every tier above your floor — unit cost + fulfillment, grossed up for ~9% in fees.
Want reference prices for your tiers? Open the reward pricing calculator → floor, early-bird, hero, premium, with a below-floor warningThe mistakes to avoid
Too many tiers (choice overload), an early-bird priced below cost, no clear hero tier (so backers default to the cheapest), and no high anchor (so the hero just looks expensive). For the full breakdown — the psychology, the discount range, and the calculator — use the reward pricing calculator page. Pricing and your overall goal are two sides of one number, so work them together with how to set your funding goal.
General guidance, not a guarantee — price against your own costs, category, and competitors.